I own a bakery. No secret there.
I love bakeries. Also probably pretty obvious.
I like scoping out other bakeries to see what they're baking, how they decorate, and the kind of crowds they pull in. It's all in the name of market research.
So, while we were in beautiful Northern California, I decided to take a few scattered opportunities to drag my brood to a few different bakeries in the area to check them out and to see what makes them unique and successful. I didn't hear many complaints...
So goes the next chapter...
California
Part 4: Northern California Bakery Tour
Amongst all of our many activities during our vacation, I decided to do a little research for work. I know the demographic in California is different than here in the corn belt, but I figured that no matter where you are in this grand country of ours, that there still exists those fine folks who truly appreciate and love a small, independently owned, made from scratch and love with the owners two bare hands kind of bakery.
So, after a couple days of letting the girls run the show, I decided to throw everyone in the car and we headed to our first stop. Luckily the first bakery in my list was en route to Bodega Bay. For those of you who don't know, Bodega Bay is an adorable little town on the coast that has an abundance of beaches that draw in surfers and tourists, as well as gift shops, clam chowder, and houses that are teetering on the edges of the rocky cliffs...
...if I lived in one of those houses, I would sleep in fear. Seriously, they are teetering on the edge...
...a slight ocean mist could take them down...
Anyways, Bodega Bay is also the setting for the avian horror classic by Alfred Hitchcock...
"The Birds"
If you have seen it, you may remember the old school house up on the hill?
Anyways, it's still there. I saw signs that they were having a haunted schoolhouse tour one of the nights we were there, but we missed it. Super bummer.
So back to the bakery tour..
The first bakery we hit on my list was a very cute, very rustic, very out in the middle of nowhere kind of place. I had been cyber stalking it for some time now and when we finally pulled in to the tiny, yet packed parking lot, I became like one of those hyper dogs pulling at the leash trying to get everyone out of the car and into this place.
Wild Flour Bread.
It's basically one big room, with a wood oven at the back, a large table in the center where the bread bakers are rolling and weighing dough, as well as where they display their finished products...
Me happy.
We managed to squeeze our way through the crowd of about 800 people waiting in line, and secured a place amongst the chaos...
...it reminded me of the way the stock market used to work with everyone yelling and holding up their hands, buying and selling...
...I'm pretty sure this place is where all the gluten-free fakers come to reload their secret gluten stashes.
Anyways, after a few minutes, we were up. We had to move fast because the crowd was beating down on our backs and I really didn't want any bakery related casualties on my conscience. We ordered a sticky bun that was literally the size of my 2 year old...
It was made with wheat dough, a lot of raisins, and a whole lot of cinnamon goo. You could taste the wood oven in it. Interesting and unique. It wasn't rolled up like a traditional sweet roll, but rather it had lots of pockets and nooks and crannies. I'm not sure how they even got it like that, but it was definitely different. I'm not a huge fan of raisins in my sweet rolls, so I only ate 2lbs of the 4lb sticky mass.
My husband got a meyer lemon blueberry scone, but as it took two hands to eat my giant sticky mass, I couldn't snap a picture. Please don't be mad...
Before we were getting ready to walk out, at the last minute I spotted a savory scone that was loaded with cremini mushrooms, fontina cheese, caramelized onions, and loads of herbs on top. I almost passed on it in order to ensure the survival of my children from the ravenous crowd that hovered over us...
...but then I realized I really wanted it, so I shielded my children for a minute more, frantically threw a few bucks at the cashier, scooped up my offspring and the lovely scone, and line-backered my way back out the doors towards the car...
I want my mommy...
It was heaven on Earth.
Seriously, it was worth endangering my children for...
...Sorry girls. Mommy does love you...
...but she also loves cremini mushrooms and fontina cheese, sooooo...
After we sat and noshed silently in the car for a good 15 minutes, we decided it was best to move on and let someone else brave the crowd.
A day or two later we stopped by another small bakery in town to grab a few gluten free goodies for my mom. It was a cute place called Patisserie Angelica. More of a fancy dessert place, but cute nonetheless...
Very inviting front door. Super cute.
I ordered a croissant which sadly, was just ok. It was a little heavier than I feel a croissant should be, but at the same time, getting croissants just right isn't easy, plus what they lacked in croissants, they more than made up for in cakes and chocolate confections, so I'm sure they'll be just fine. This bakery, just like Wild Flour was only open on weekends, so they must be doing something right.
I wasn't overly into this place as its not really my kind of bakery, but still, it was a nice little place.
The next stop a day later was one of my favorite places. This bakery is located in downtown Healdsburg, CA. Healdsburg can only be described as the "Small town for Old Money". It has a little park in the middle of towns square, the shops that line up in a square around the park are full of cute bookstores, boutiques, candy shops, wine shops, high end art galleries, a Sothebys or two, and also...
Ahhh, Costeaux's... We meet again.
Any bakery that has Boulangerie written in big cursive letters has my vote.
If it's French, me likey.
Mommy! Pumpkin Cookies! Ghost cookies!
Mamamamamama!
I love how Lucy felt the need to bring her face down to the cookie instead of the cookie up to her face...
Whatever works kiddo.
Looking at these two pictures show just how different my two little ladies really are.
Love.
In addition to the two pumpkin cookies for the two pumpkins, my husband got a caramel tart that he always gets whenever we are there, and I got a Chocolate Florentine...
...it got eaten so quickly that it never stood a chance of a picture.
Never in a million
This little Florentine consisted of a crisp caramel and pecan shell that was rolled while still warm into a little tube, like a cannoli shell. It was then filled with an espresso pastry cream and dipped in dark chocolate on either end to trap the delicious cream inside.
It was the kind of sweet treat that made my eyes roll back into my head and I sank into my seat....
...if I hadn't lifted my arm to take another bite, people may have started to get concerned.
Oh, and they make some pretty perfect cakes too.
Costeaux's. Good stuff.
So, we took a couple day break and before we knew it, it was the day before we were set to leave...
...is there anything more depressing than the day before your last day on vacation?...
...I mean aside from the obvious stuff, like divorce or hunger, or death.
Just sayin'. Going home is no fun.
Our last bakery on the tour was the one I was most looking forward to. I had purchased a cookbook from the best bookstore ever in downtown Sebastopol; Copperfield Books. Its the cutest, coziest bookstore ever, and every time we visit, we go there and I buy a cookbook. It's just my thang.
This is the cookbook I splurged on this trip...
I spent $50 on this cookbook because I really, really wanted it.
You can imagine how happy I was to see that I could have bought it online for $23.00 when I searched for this picture to show you.
What. Ever.
Anyways, after reading through the entire book and drooling over ever picture in this thing, I decided to look up to see where exactly it was located...
It was located in Yountville, CA...and hour away from where we were.
We had to go.
So that oh so sad second to last day was the day I decided we would go to Bouchon Bakery. Did I mention I was even more excited to go here because the owner was the same guy who owns
The French Laundry?
The French Laundry?
Oh, you don't know what the French Laundry is? Its a super expensive, super high end restaurant that only mobsters, movie stars, and the guy who owns Virgin Airlines can go to.
Those are facts and in no way am I being dramatic.
So, after a beautiful drive through Napa valley, we had made it to Bouchon bakery...
I unloaded the girls as quickly as I could, and with one kid under each arm, I power walked myself and them across the street straight up to the front doors.
I took a deep breath and walked inside...
I pretty sure I blacked out for a moment after walking in. All I remember is walking in, seeing all the deliciousness, then before I knew it we were all seated outside with bag upon bag of baked goods...
...no one seemed to complain about the abundance of goodies.
I see your caramel macaron, and I raise you one espresso macaron....
Actually, just give me both.
Seriously, just give it.
Mom, I'm not kidding! I WILL bite your hand if you try to take my raspberry Macaron!
Everything we purchased was delicious but even I couldn't finish it all. The croissant was delish, the Pain au Chocolate (not pictured) was divine, all the macarons were perfect, and my little ladies really enjoyed their OhOh's. (Bouchon's gourmet version of the HoHo)
All my bakery stops were awesome and I loved seeing the diversity when it came to baked goods. I learned a few things and I hope to be able to try out some new recipes and techniques soon at my own bakery.
I love bakeries.
I may have eaten my weight in butter and sugar during that trip, but I'm not complaining...
...well maybe just a little when I try to get my pants up...
But let's not go there.
:) Ashley
Oh, and while I was stuffing my gob with pastries outside Bouchon, a little birdy told me that
The French Laundry was just down the road...
Hmmmmmm...
So what did I do?
I took a picture of course.
The French Laundry has this famous blue front door...
(I did not take this picture, as I am a coward)
..but ironically, its around the back side of the building, and I'm pretty sure someone was guarding it...so I settled for a quick snapshot with the sign out front....
...a picture with the blue door seemed too risky...
... and I'm not cut out for jail.



